Martin Sorrell explains why Monks dropped 'Media' from its moniker
Briefly

Monks rebranded to better represent its expanded capabilities beyond traditional media, focusing on content creation, data, and technical services, unifying its services for a wider client base.
The evolution into two synchronized practices, Marketing and Technology, aims to simplify offerings, emphasizing accessibility and expansion into marketing, sales, and IT functions, facilitated by AI-powered Monks.Flow service.
Read at Marketing Dive
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