Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools
Briefly

from Modern Retail4 months ago
Amazon has launched AI-powered self-service tools for advertisers, hoping to attract more revenue to its lucrative advertising business, projected to earn over $58 billion this year.
Modern Retailhttps://www.modernretail.co/technology/marketplace-briefing-advertisers-are-not-won-over-by-amazons-ai-powered-ad-tools/
Many advertisers report mixed results with Amazon's AI tools, describing issues like bizarre effects and inaccuracies, leading them to prefer handling content generation themselves for now.
Modern Retailhttps://www.modernretail.co/technology/marketplace-briefing-advertisers-are-not-won-over-by-amazons-ai-powered-ad-tools/
Read at Modern Retail
#amazon #ai-advertising #e-commerce #generative-ai #advertising-technology
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