According to a recent report by Invoca, 37% of AI initiatives in the UK and US are driven by CMOs or similar executives, highlighting their pivotal role in AI adoption.
The Slack Fall 2024 Workforce Index survey illustrates a universal executive interest in AI investments, suggesting that leaders are recognizing the potential of AI across various business functions.
A study by Information Services Group reveals that enterprise leaders are poised to increase AI spending at a pace quicker than IT investments next year, underscoring AI's growing importance.
The September 2024 'US Retail Media Networks Perception' report indicates that 66% of US digital ad-buyers are either utilizing or planning to adopt AI for ad personalization, reflecting a significant industry trend.
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