Marissa Mayer emphasized that as consumer expectations evolve with AI, advertisers will need to provide more detailed data, enhancing the advertising experience online.
Mayer illustrated this by referencing concert tickets, where advertisers enhance search quality by offering actual purchasing options, meeting the immediate needs of consumers.
She described how, in the AI age, consumers expect comprehensive details about products like concert tickets, pushing advertisers to collaborate intricately with search engines.
Mayer believes that this evolution in expectations will compel advertisers to synthesize information effectively, aligning closely with platforms to deliver what consumers want.
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