Looking at the impact of AI on the ad tech industry
Briefly

By leveraging AI, businesses gain deeper audience insights, optimize marketing campaigns, and deliver personalized experiences for greater ROI and customer relationships.
AI automation streamlines manual tasks in ad tech, reallocating resources to strategic endeavors, reducing costs in the long run.
AI facilitates personalized connections with customers, tailoring messages based on data insights, leading to more effective marketing and stronger consumer-brand relationships.
Read at The Drum
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