Adobe GenStudio leverages artificial intelligence (AI) and data to automate and scale creative content. IPG will combine Adobe's tools with its own proprietary Acxiom data to create more accurate consumer profiles and brand connections.
The partnership is part of a $100 million investment the holding company is reportedly making to expand AI throughout its global network. In the announcement, executives at both IPG and Adobe stressed the importance of using generative AI to keep up with consumers' expectations for personalized content at scale.
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