'Intoxification,' control, and the future: Marketers must assert our agency
Briefly

from The Drum5 months ago
'Agency' in this context means to have control over your actions and their consequences. That's what we agencies are in danger of losing: the ownership ofour own destinies and those of our clients.
The Drumhttps://www.thedrum.com/opinion/2023/12/14/intoxification-control-and-the-future-marketers-must-assert-our-agency
In this context, our expertise in interpreting data, AI-produced insights and content become human super-skills.
The Drumhttps://www.thedrum.com/opinion/2023/12/14/intoxification-control-and-the-future-marketers-must-assert-our-agency
Read at The Drum
#marketing-agencies #digital-agencies #advertising-agencies #machine-learning #ai
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