Sfgate3 weeks agoMarketingMarketing Agency vs. Advertising Agency: Everything You Need to KnowUnderstanding the difference between marketing and advertising agencies is crucial when selecting the right agency for your business needs. [ more ]
Forbes1 month agoMarketingCouncil Post: Boutique Vs. Behemoth: Choosing The Right Media Buying PartnerPartnering with large agencies offers vast resources and diverse expertise, but may lack personalized service. Choosing between large and boutique agencies impacts campaign effectiveness and efficiency. [ more ]
The Drum2 months agoMarketingWorld Creative Rankings 2024: discover the most-awarded ad campaigns of the past year'Apologize the Rainbow' by DDB Chicago for Skittles was the top-awarded campaign globally. 'Cheat Cookies' by Saatchi & Saatchi for Oreo and Xbox ranked second in the most-awarded campaigns last year. [ more ]
The Drum2 months agoMarketingWorld Creative Rankings 2024: the most creative agencies in the US revealedDDB Chicago named the most-awarded agency in the United States in The Drum's World Creative Rankings 2024. FCB New York and We Believers also among the top three most-awarded agencies in the US. [ more ]
Creative Bloq2 months agoMarketingThis ingenious poster proves the enduring power of print adsClever print ads can be effective and memorable in the age of digital advertising. Advertising agencies showcase creativity through self-promotion campaigns. [ more ]
Adweek3 months agoMarketingNew Agency Business Expected to Rise in 2024Over half of marketers are anticipating improved business performance in 2024 compared to 2023. RSW surveyed advertising agencies and marketers on their plans and expectations for 2024. [ more ]
The Drum5 months agoArtificial intelligence'Intoxification,' control, and the future: Marketers must assert our agencyThe role of marketing, digital, and advertising agencies in a world dominated by machine learning and AI The importance of agency and control over one's actions and consequences [ more ]
The Drum5 months agoOnline marketingMy Creative Career: Mark Elwood, chief creative officer at Leo Burnett UKMark Elwood's journey into the creative industry was unexpected and unplanned. His apprenticeship at The House of Naylor shaped his career and fueled his passion for design. [ more ]
AdExchanger5 months agoMarketing techBlue-Chip Or Green-Chip Agency Accounts; Google's Epic Mistake | AdExchangerCoveted blue-chip accounts on Madison Ave may not always be highly profitable for agencies. US District Court Judge accuses Google of intentionally deleting material evidence in antitrust suit with Epic Games. [ more ]