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fromThe Drum
2 weeks ago

Facebook appoints multiple agencies to lead flagship brands in marketing model shift

Facebook has restructured its agency model, adopting a broad spread of top global agencies from ad land to lead each of its apps. Ahead of the Cannes Lions Festival, the tech giant announced that it would continue to work with indie agency Wieden + Kennedy, but has expanded its partnership with Publicis' Leo Burnett, and has hired WPP's Ogilvy, Omnicom's BBDO, and Accenture's Droga5 at a time when many of the world's top brands are streamlining their agency rosters.
Marketing
Marketing tech
fromMarTech
3 weeks ago

Most ad agencies are planning for AI, but few are putting it to work | MarTech

Most ad agencies are experimenting with AI but only 16% have fully embedded it across teams, revealing a large gap between intent and execution.
Marketing
fromYahoo Finance
4 weeks ago

"Digital Dominance: The Surge in US Digital Ad Spending Overtakes Traditional Media"

Advertising agencies can grow by leveraging 5G, IoT, AI, augmented reality, influencer marketing, and rising digital ad spending in North America and Western Europe.
Marketing
fromDigiday
1 month ago

As industry layoffs become the 'new normal', so does fear of AI's impact on adland's job market

Jellyfish cut about 50 roles after clients reduced spending, reflecting broader advertising-industry job declines and ongoing agency headcount reductions.
Intellectual property law
fromDigiday
2 months ago

Sora 2 copyright calculations highlight new role for agencies as risk whisperers

OpenAI's Sora 2 opt-out default provoked rights-holder backlash, prompting an opt-in reversal and intensifying conflicts over AI training data and copyright.
Marketing
fromThe Drum
4 months ago

10 Questions on Advertising with...Tom Morton, founder and CSO, Narratory Capital

Tom Morton built a three-decade strategic leadership career across major global agencies, founded consultancy Narratory Capital, and DJs annually in Cannes' backstreets.
Marketing tech
fromExchangewire
4 months ago

Media & Marketing Financials - August 2025

Ad tech rose through August but faces volatility after The Trade Desk decline; big tech benefits from AI, CTV and digital publishers gain while agency performance diverges.
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