"OpenAI's launch of Sora 2, its video generation tool and would-be social network for the slop age, was the latest attempt by the generative AI developer to expand the copyright Overton Window. Sora 2 initially shipped with an "opt-out" policy for IP rightsholders. If an artist or advertiser didn't want their work to be used in the tool's model, they would need to get in touch. It wasn't a popular move."
"With over 30 AI-related copyright lawsuits currently in train, generative AI boosters have zeroed-in on copyright law as a roadblock in the way of the otherwise inevitable AI revolution. It's why the U.K. government opened a formal consultation on whether it should relax IP rules in favor of tech companies hungry for large language model input data earlier this year."
"For advertisers, the episode highlighted agencies' growing role as guides for brands navigating the most significant challenges to copyright - to who it is designed by, and who it's designed to protect - since the advent of the music recording industry. "It's uncharted territory," said Vicky Brown, general counsel commercial and chief privacy officer at WPP. Prior to 2022, a client might only hear from an agency's in-house counsel on matters of inspiration and homage -"
Sora 2 launched with an opt-out default requiring artists or advertisers to contact the company to block use of their work, creating immediate rights-holder resistance. OpenAI reversed the approach to opt-in after criticism from publishers, studios and creators. More than 30 AI-related copyright lawsuits are pending, and governments are considering changes to IP rules to accommodate model training needs. Critics characterize large-scale web scraping for model data as significant intellectual property theft. Advertising agencies are increasingly advising brands on copyright risk, protection and who benefits from emerging AI systems.
Read at Digiday
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