Implementing AI in Your Marketing Tech Stack - Tips and Tricks You Need to Know
Briefly

AI in marketing enables companies to personalize interactions, deepen customer intimacy, and enhance the effectiveness of marketing efforts, making sophisticated marketing accessible to all.
To successfully integrate AI into the marketing funnel, businesses must first have a robust understanding of traditional marketing practices to effectively leverage AI recommendations.
The marketing funnel, or flywheel, is designed to map the buyer journey, allowing businesses to tailor their strategies and improve customer progress through the stages.
AI can not only optimize various stages of the marketing funnel but also to improve the entire buyer journey, creating a more efficient and impactful experience.
Read at Hubspot
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