"Generative AI is fast being integrated into search (Google, Bing), and in some cases will replace search altogether. There will be great rewards for those featured in AI results."
"As we did for search with SEO, we are starting to see a new professional industry emerge for the optimization of assets in order to shape AI results."
"Influencing AI results requires understanding how generative engines work. While we don't all need to become AI engineers, it's worth understanding the mechanics."
"Basically, there are three levels at which influence can be exerted: Large Language Models (LLMs) are trained on large collections of texts. It's better to target large single data sources like Wikipedia."
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