Lionsgate's collaboration with Runway aims to harness AI technology for future productions, focusing on innovative and cost-efficient content creation, according to Vice Chair Michael Burns.
The partnership has faced backlash from within the industry, with creatives expressing fears of job losses and concerns about the future quality of film and entertainment.
Writer and producer Helen Delzany voiced concerns over job security in creative industries, suggesting that this collaboration could lead to further industry stagnation.
Despite the criticisms, there are positive views, as producer PJ Acetturo believes this partnership may bridge the gap between AI and traditional film production.
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