Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger
Google delays third-party cookie removal from Chrome without setting a new deadline.
Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger
Google delays third-party cookie removal from Chrome without setting a new deadline.
VMware needs to win back trust - and VMware Explore Barcelona 2024 is its chance to do so
VMware must alleviate customer concerns about its future under Broadcom to retain its market position.
A Fire Alarm Interrupted an Aussie Crypto Summit. The Symbolism Wasn't Missed by a Concerned Industry
Australia's crypto industry fears regulatory changes may drive companies overseas after ASIC's announcement regarding crypto assets as financial products.
UK Government cancels 1.3 billion AI and tech funding amid economic tightening
UK government cancels £1.3 billion in AI and tech research funding to stabilize the economy.
AI Briefing: What transparency could look like for AI-powered brand safety tech
AI-powered brand safety tech effectiveness questioned by Adalytics report.
Activision Reportedly Sold Call of Duty DLC Made In Part With AI
The use of AI in video game development, particularly for creating cosmetics in games like Call of Duty, has sparked fear and anxiety among artists in the industry.
Poll Shows Majority Of Game Devs Worry About Live-Service Sustainability
A significant portion of game developers are concerned about the sustainability of the live-service game model.
Google's 13.6bn Lawsuit Will Go To Trial; How is the Industry Making Advertising More Inclusive? - ExchangeWire.com
Google faces £13.6bn lawsuit over anti-competitive practices in online advertising; Industry pushes for more inclusive advertising; OpenAI employees express concerns over safety and oversight.