"Generative AI is seen by marketers as a balm for burnout and a way to boost investment in creator content."
"Generative AI still faces legal issues and practical pitfalls that marketers must navigate while integrating the tech into their operations."
"Machine learning and deep learning has been used in the advertising industry for a long time ... and now we're starting to see the use of generative AI to generate content."
"The final product of generative AI is only as good as the ingredients, and the data which AI is trained on limits the efficacy and accuracy of the output."
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