Although nearly all marketers understand AI's impact on marketing, they're not quite sure where to start. For those who have started, they're using AI for isolated tasks without a strategic framework.
Many marketers experiment with AI-driven tools for one-off applications like generating blog posts or social media posts. However, they do so without identifying the real bottlenecks in content production.
Once you finish the post, it will be reviewed by both your boss and the legal team. Even though the blog post arrives in your boss's inbox and legal's review queue sooner, they still take days to complete the review.
These statistics confirm what I heard from many people at the conference: Although nearly all marketers use AI in some fashion, only 36% say AI is part of their daily workflows.
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