Future has developed an AI-powered content categorization engine named Advisor that improves engagement on its sites and attracts advertisers by delivering tailored audience insights. Advisor utilizes machine learning and OpenAI's large language models to analyze content across over 50 of Future's publications. The engine examines individual content elements in articles for more detailed understanding, allowing Future's teams to create user-specific products. After beta testing, Advisor has become central to Future's strategy, having iterated from initial trials to effectively increasing recirculation rates.
With its AI-powered content categorization engine, Advisor, Future aims to enhance user engagement and attract advertisers through more effective audience insights.
Advisor analyzes individual articles, including paragraphs, images, and prices, rather than entire pages, allowing Future to offer personalized content recommendations.
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