How B2C Companies Leverage AI Marketing [Examples & Tips]
Briefly

"Competera's real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI cut content creation time by 40% and boosted response rates by 3% across 10 campaigns for a Turkish bank."
"AI is making B2C marketing way more personal. It helps brands understand what customers want, when they want it, and the best way to reach them."
"Sephora's Beauty Insider program uses AI to analyze behavior from their massive 34-million-member base, attributing 80% of transactions to program members grouped with AI."
"AI sifts through customer data to group similar customers together, focusing on behaviors and interests rather than just demographics like age or location."
Read at Hubspot
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