How Amperity Is Building Generative AI Tools Using OpenAI's GPT Models | AdExchanger
Briefly

from AdExchanger1 month ago
Both are represented in Gartner's most recent hype cycle, with CDPs in the "trough of disillusionment" and generative AI at the "peak of inflated expectations."
AdExchangerhttps://www.adexchanger.com/data-exchanges/how-amperity-is-building-generative-ai-tools-using-openais-gpt-models/
Generative AI will enable you to have that conversational experience, but it's only going to be as good at the knowledge and underlying data that drives it," said Joyce Gordon, Amperity's head of generative AI.
AdExchangerhttps://www.adexchanger.com/data-exchanges/how-amperity-is-building-generative-ai-tools-using-openais-gpt-models/
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#generative-ai #customer-data-platform #marketing #personalization #openai
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