This avoids the risk of the 'uncanny valley' effect (which appears eerily inhuman) that often plagues AI-altered human imagery, designs and text. It also sidesteps the intense scrutiny or squeamishness that AI-generated content invites.
Many people now associate artificial intelligence and social media with fictional personalities or highly improbable scenes - such as the Pope wearing Balenciaga or Renaissance paintings coming to life - but that's not the full picture.
New uses of AI are starting to quietly influence decisions behind the scenes on social apps, helping to increase likes, revenue and accuracy on organic, traditional content.
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