Adam Morgan points out that AI is a cost-efficient way of producing 'fine', compounding product quality. This contrasts with the hyperbolic claims often made about AI in advertising.
Creative leader Alberto Orte believes AI's impact on the ad industry will be positive, shifting its operations. His nuanced view contrasts with AI reactionaries and emphasizes the need for better information.
Alberto Orte predicts that AI won't kill the ad industry but will radically reshape it. This signals a transition working positively and changing the creative landscape, hinting at a more efficient and innovative future.
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