AI influencers remain popular on social media and are reshaping the creator economy, with digital models beginning to rival their human counterparts and drive significant brand partnerships.
Fashion visionary Aitana Lopez, Spain's first AI virtual influencer, has gained 326,000 followers, showcasing an era where artificial creations blend seamlessly into the fashion industry.
The creator economy could reach $480 billion by 2027, driven significantly by AI influencers, yet the exact impact on consumer purchasing decisions remains unclear.
Brands are increasingly leveraging convincing AI models for marketing, with partnerships accounting for about 70% of the projected revenues in the booming creator economy.
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