Mark Read, CEO of WPP, envisions 2025 as a transformative year where the integration of AI will redefine creativity and technology in advertising. Having joined WPP in 1989 and having faced early skepticism about his leadership, Read has successfully revamped the company, making it competitive and cohesive. Despite past challenges, including WPP's share prices lagging behind rivals, Read is determined to showcase the potential of AI with innovative platforms like 'Mark's Playground', aiming to enhance creative production and media buying capabilities.
After quite a painful process... we've taken a lot of the hard decisions that should start paying off in 2025.
2025 is the year where AI moves from being something that's on the cutting edge and not quite ready, to something that's really going to start to impact how we deliver work.
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