Google lays off "hundreds" more as ad division switches to AI-powered sales
Briefly

from Ars Technica4 months ago
Google is laying off 'hundreds of employees' from the ad sales team, mainly in the Large Customer Sales team.
Ars Technicahttps://arstechnica.com/google/2024/01/google-lays-off-hundreds-more-as-ad-division-switches-to-ai-powered-sales/
Google's generative AI ad system is part of a product called 'Performance Max' which works by autonomously remixing and tweaking ads using instant feedback.
Ars Technicahttps://arstechnica.com/google/2024/01/google-lays-off-hundreds-more-as-ad-division-switches-to-ai-powered-sales/
Read at Ars Technica
#google #layoffs #ad-sales #generative-ai #job-cuts
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