Google is bringing a ChatGPT like response generator to Search, providing complete overviews directly in-stream, potentially reducing the need for users to visit websites for information.
AI Overviews are being introduced to users in the U.S., signifying a shift in search dynamics towards generative AI, which may disrupt traditional search results and impact SEO strategies.
To adapt to this change, companies are recommended to include more answers to common queries to entice users to visit their sites, while OpenAI, Microsoft, and Google are working on incorporating links into responses to enhance context and minimize disruption.
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