Google's advertising revenue, particularly from search and YouTube, saw significant growth in Q2, with the company implementing more AI into core products like search.
The reversal of plans to deprecate third-party cookies in Chrome is a major shift that could have significant implications for digital marketing.
YouTube faced challenges in Q2, with slower revenue growth than search and potential subscriber loss due to a price hike for YouTube TV.
Google is heavily investing in AI, releasing 30 new AI features for advertisers in Q2 to enhance search, shopping, and automation-driven campaigns.
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