Generative AI Is Moving From Hype Into 'Serious Mode' | AdExchanger
Briefly

Moving from hype to reality check is a rite of passage for technological innovations after they burst onto the scene making bold promises. Once the excitement starts to wear off, companies begin asking their partners harder questions about business impact and long-term value.
"This is no longer just a pilot on the side of just a proof of concept, but real ROI, real investment," says Abhay Parasnis, CEO and founder of Typeface.ai.
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