Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
Agencies and brands succeed with data-driven, personalized campaigns.
AI and emerging technologies play a crucial role in enhancing marketing strategies and driving results. [ more ]
Council Post: AI, Augmented Reality And CGI Marketing Trends In 2024
AI-powered personalization is revolutionizing marketing strategies by leveraging machine learning and natural language processing for hyper-targeted messaging.
Chatbots are a prominent AI application in marketing, enhancing customer experience, collecting valuable data, and acting as continuous consumer insight surveys. [ more ]
What Does The Future Hold For Instructional Design?
Instructional Design evolving with technology: integrating cognitive science and tech tools, not yet peaked, new methods emerging.
Emerging technologies: AI for personalization, Machine Learning for smarter AI, Chatbots with NLP for human-like interactions, Gamification as a future trend. [ more ]
How technology can help mortgage lenders combat repurchase risk
Individual mortgages are bundled into mortgage-backed securities (MBS) and sold to investors on the secondary market. If mortgages in an MBS default, there is repurchase risk.
Emerging technologies such as AI, machine learning, and predictive analytics are being used to reduce repurchase risk and improve confidence in mortgages. [ more ]
Influencer agency Billion Dollar Boy creates new unit for emerging tech - like generative AI
Influencer agency Billion Dollar Boy has launched a new division called Muse, which will incorporate generative AI and other emerging technologies into its offerings to clients.
Muse will be headed by Becky Owen, former head of creator innovations at Meta, and will be supported by a growing department of business and creative leads.
A study conducted by Billion Dollar Boy showed that three in five consumers preferred creator content designed using generative AI, and four in five creators saw better audience engagement with that content. [ more ]
DOD launches platform to educate workforce on AI basics
The Pentagon has launched a new initiative to provide Defense Department personnel with resources about artificial intelligence and emerging technologies.
The initiative includes an online resource called the MIT Horizon platform, which offers bite-sized learning assets on AI tools and other technologies.
The goal is to foster a baseline understanding of AI systems and enable their adoption throughout the Department of Defense. [ more ]
YouTube Creators Will Be Forced To Disclose AI Content
YouTube will require users to add disclaimers to AI-generated or manipulated videos, particularly for sensitive content like elections and public health crises.
The rule change is in response to feedback from the YouTube community regarding the potential impact of emerging technologies on individuals.
YouTube will also allow musical artists and their representation to request the takedown of AI-generated music content that mimics their unique voice. [ more ]
Leading Puma Into the Digital Age With Ivan Dashkov
The integration of emerging technologies like VR in marketing strategies is crucial for brands like Puma to stay ahead in the evolving digital landscape. [ more ]
A minimum viable CJADC2 is 'real and ready,' DOD official says
The Department of Defense has delivered an initial version of CJADC2 for enhanced communication across military environments.
Deputy Secretary Hicks emphasized the importance of data and AI capabilities in empowering the department to stay ahead in adopting emerging technologies. [ more ]
Wall Street's Top 3 Software Stocks Crushing the Competition | Entrepreneur
The software industry is experiencing significant growth due to increasing global spending among enterprises and the rapid adoption of emerging technologies.
Investing in top software stocks like F5, DocuSign, and Trend Micro could be a lucrative opportunity.
The business software market is expected to reach about $1.10 trillion by 2029 with a CAGR of 11.2% during the forecast period. [ more ]
civic creative base tokyo unleashes future-focused hub for creatives and the public
Civic Creative Base Tokyo (CCBT) is a center for artistic and digital exploration in the Shibuya district of Tokyo.
CCBT hosts workshops, camps, and lectures that bring together artists, engineers, researchers, and the public to interact and explore emerging technologies. [ more ]
How digital transformation in logistics drives innovation
Logistics industry is embracing innovative technologies like IoT, blockchain, AI, ML, and automation to streamline operations and meet customer expectations.
Emerging technologies like 3D printing and AR are also making an impact in the logistics industry. [ more ]
The National Institute of Standards and Technology (NIST) is playing a key role in developing standards and best practices for artificial intelligence (AI)
Questions have been raised about whether NIST has the capability to meet the growing demand for its services in AI and other emerging technologies. [ more ]
Priming the workforce is key to future AI efforts, federal IT leaders say
Officials are focusing on educating employees about the benefits and possibilities of emerging technologies like AI and automating rote tasks.
Government leaders are taking early steps to ensure safe adoption of advanced technologies and providing adequate training for their workforce. [ more ]
New Stanford project aims to bring policy makers and technologists together
Stanford University has launched the Stanford Emerging Technology Review (SETR) to help policymakers navigate the challenges posed by new technologies
The SETR aims to bring together policy experts and scientists to address the regulatory implications of technologies like AI, robotics, and synthetic biology [ more ]