AI agents bring big risks and rewards for those brave enough to invest
Briefly

Forrester's recent report on emerging technologies highlights AI agents as a transformative tech trend set to revolutionize business operations. These tools can autonomously carry out tasks, creating significant business opportunities. However, the unpredictable nature of these agents raises concerns about their alignment with human interests. Industry leaders are urged to establish governance frameworks to manage these risks. While progress in AI technology, including image and video generation, is anticipated to impact sectors like marketing and retail, mainstream adoption of agentic AI may still require additional time for safety assurance.
Agents' autonomy marks a major business opportunity, yet their unpredictability and potential misalignment with human interests pose significant risks requiring new governance frameworks.
Forrester emphasizes the need for clear boundaries and trust frameworks as AI agents become more integrated into organizations and workflows.
It may take years for agentic AI technologies to be safe for mainstream adoption, despite their rapid introduction by leading tech companies.
Image and video-generating AI is predicted to significantly impact marketing and retail sectors in the near future.
Read at ZDNET
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