#forrester-report

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Artificial intelligence
fromSocial Media Examiner
7 hours ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
#ai-in-publishing
Media industry
fromDigiday
14 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
14 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
14 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
14 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Marketing
fromMarTech
5 hours ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
#marketing
Marketing tech
fromAdExchanger
5 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
6 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
4 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing tech
fromAdExchanger
5 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
6 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
4 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
#ai-adoption
Digital life
fromMarTech
1 day ago

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.
Digital life
fromMarTech
1 day ago

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.
#qr-codes
Web design
fromThedrum
4 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
2 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
4 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
2 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
fromThedrum
4 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#amazon
Business
from24/7 Wall St.
3 hours ago

Should You Buy, Sell or Hold Amazon (AMZN) Stock at $245?

Amazon's stock shows potential but requires patience due to high capital spending and macroeconomic uncertainties.
Business
from24/7 Wall St.
3 hours ago

Should You Buy, Sell or Hold Amazon (AMZN) Stock at $245?

Amazon's stock shows potential but requires patience due to high capital spending and macroeconomic uncertainties.
Tech industry
fromThe Motley Fool
1 day ago

Prediction: Amazon Will Beat The Market in The Next 10 Years -- Here's Why | The Motley Fool

Amazon's significant revenue is offset by low margins compared to peers, but cost-cutting could enhance profits and long-term returns.
fromFast Company
6 hours ago

CoreWeave stock keeps going up: 3 reasons why the AI cloud-computing company is on fire this week

CoreWeave announced a six-year agreement with Meta, which will supply AI cloud capacity through December 2032. The dedicated capacity will be deployed across multiple locations and will include some of the initial deployments of the Nvidia Vera Rubin platform, designed to optimize performance, resilience, and scalability for Meta's AI operations.
Tech industry
Startup companies
fromwww.businessinsider.com
8 hours ago

Reid Hoffman says leaders need to update their AI strategy. His advice: weekly check-ins.

Executives must adapt their AI strategies to prioritize rapid experimentation across all business areas rather than traditional software rollout methods.
E-Commerce
fromEntrepreneur
1 day ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Online marketing
fromAdExchanger
1 day ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
#cybersecurity
Information security
fromTechzine Global
1 day ago

How AI could drive cyber investigation tools from niche to core stack

The rise of AI presents new cybersecurity risks, necessitating a shift from traditional defensive strategies to proactive measures against sophisticated threats.
Artificial intelligence
from24/7 Wall St.
7 hours ago

Jim Cramer Says Market Has It All Wrong on Cybersecurity and AI

Cybersecurity stocks are misclassified with traditional software, which undermines their true value and growth potential, especially in the context of AI advancements.
Information security
fromTechzine Global
1 day ago

How AI could drive cyber investigation tools from niche to core stack

The rise of AI presents new cybersecurity risks, necessitating a shift from traditional defensive strategies to proactive measures against sophisticated threats.
Artificial intelligence
from24/7 Wall St.
7 hours ago

Jim Cramer Says Market Has It All Wrong on Cybersecurity and AI

Cybersecurity stocks are misclassified with traditional software, which undermines their true value and growth potential, especially in the context of AI advancements.
Podcast
fromRAIN News
4 days ago

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.
Real estate
fromEntrepreneur
6 days ago

Can You Spot Signs of Industry Disruption Before They Happen?

Most innovation occurs in three stages: visibility, interface, and incentives, impacting industry transformation.
Marketing tech
fromThe Hollywood Reporter
2 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#real-estate
Growth hacking
fromwww.housingwire.com
1 day ago

Tech, flexibility fuel Real and LPT's brokerage surge in RealTrends rankings

Real's growth is attributed to providing valuable tools for agents, despite increasing fees, demonstrating that agents prioritize value over low prices.
Marketing tech
fromwww.housingwire.com
4 days ago

Lower's John Berkowitz on building lead generation certainty

Movoto Advantage addresses market gaps for individual agents by providing certainty and a compliant mortgage partnership without the need for joint ventures.
Growth hacking
fromwww.housingwire.com
1 day ago

Tech, flexibility fuel Real and LPT's brokerage surge in RealTrends rankings

Real's growth is attributed to providing valuable tools for agents, despite increasing fees, demonstrating that agents prioritize value over low prices.
Marketing tech
fromwww.housingwire.com
4 days ago

Lower's John Berkowitz on building lead generation certainty

Movoto Advantage addresses market gaps for individual agents by providing certainty and a compliant mortgage partnership without the need for joint ventures.
fromwww.socialmediatoday.com
2 hours ago
Social media marketing

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.
E-Commerce
fromForbes
1 day ago

Why The AI Checkout Debate Misses The Real Shift In Retail

AI is reshaping retail by determining visibility and influencing consumer decisions through personalized insights and streamlined processes.
Business
from24/7 Wall St.
1 day ago

Is April 22 When AT&T Finally Rings Up Growth Again?

AT&T's Q1 2026 report will assess growth amid new structural complexities and recent acquisitions.
Online marketing
fromVerticalResponse
1 day ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
#retail-media
Marketing
fromDigiday
14 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
14 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
14 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
14 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#artificial-intelligence
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Business intelligence
fromFairbanks Daily News-Miner
3 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Media industry
fromNieman Lab
2 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromMail Online
6 hours ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Business
from24/7 Wall St.
1 day ago

Here Are Monday's Top Wall Street Analyst Research Calls: Adobe, Best Buy, Bilibili, Constellation Brands, CoreWeave, Nike, Starbucks, T-Mobile, and More

Futures are lower after failed Iran negotiations and U.S. plans to block the Strait of Hormuz, as earnings season begins.
#meta-platforms
Tech industry
fromThe Motley Fool
1 day ago

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.
Artificial intelligence
from24/7 Wall St.
4 days ago

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.
Tech industry
fromThe Motley Fool
1 day ago

Bull vs. Bear: Is Meta Platforms a Buy or Sell? | The Motley Fool

Meta Platforms is experiencing a divergence between operational performance and stock performance, leading to mixed investor sentiment.
Artificial intelligence
from24/7 Wall St.
4 days ago

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.
Marketing tech
fromHubspot
3 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
E-Commerce
fromBusiness Matters
1 week ago

Digital Transformation in UK Retail: E-commerce Trends Reshaping the Shopping Experience

The UK retail sector is transforming through digital adoption, innovative strategies, and evolving consumer expectations.
Media industry
fromInc
6 hours ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.
#ai
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromAdExchanger
4 hours ago

Betterment's 'AntiMarketing' Machine | AdExchanger

Betterment's marketing strategy focuses on long-term investment and customer retention rather than short-term trading engagement.
Marketing
fromDigiday
23 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Media industry
fromDigiday
1 day ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
Business
from24/7 Wall St.
1 day ago

Citi Raises Seagate and Western Digital Targets as AI Data Demand Supercharges Storage Pricing

Citi raised price targets for Seagate and Western Digital, citing strong demand for storage and AI-driven data growth.
#marketing-technology
Marketing tech
fromMarTech
5 hours ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromExchangewire
2 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromMarTech
5 hours ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromExchangewire
2 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Business
from24/7 Wall St.
1 day ago

Citi Raises Vertiv Price Target to $340 as AI-Driven Industrial Trends Stay Intact

Citi raised Vertiv's price target to $340, reflecting strong institutional confidence and bullish trends in AI-driven order momentum.
Marketing tech
fromMarTech
5 hours ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
from24/7 Wall St.
1 day ago

Peloton Can't Ever Recover

Peloton's stock traded at a magical $125 in mid-2021, when people were trapped in their homes and wanted the exercise experience they had in the gym. By October 2022, the stock dropped to $7. It was down to $4 shortly after that, and has not improved by much more than a dime.
Business
Marketing
fromMarTech
1 day ago

What happens when sales drives your content | MarTech

Editorial teams can significantly influence content and marketing strategies, sometimes leading to a lack of cohesive content planning.
Marketing tech
fromForbes
35 minutes ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing
fromThedrum
1 day ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
#ad-tech
fromDigiday
14 hours ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
9 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
14 hours ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
9 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromAdExchanger
6 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
fromForbes
3 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing tech
fromHubspot
1 hour ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
#answer-engine-optimization
Marketing tech
fromHubspot
1 hour ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromHubspot
1 hour ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromMarTech
4 hours ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromWWD
1 day ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
fromThedrum
1 day ago
Marketing tech

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromDigiday
14 hours ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromThedrum
13 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#ai-in-marketing
Marketing tech
fromThe Business of Fashion
1 day ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromThe Business of Fashion
1 day ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAdExchanger
1 day ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromAdExchanger
1 day ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.
Marketing tech
fromMarTech
1 day ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing tech
fromMarTech
4 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Marketing tech
fromForbes
6 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing tech
fromExchangewire
6 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromForbes
6 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromMarTech
1 week ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Marketing
fromDigiday
2 months ago

Forrester's principal media report: It's here to stay, so wise up on how to use it

Principal media is here to stay and requires transparency to balance marketer cost relief, agency margin, and publisher revenue amid rising media costs.
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