"According to a new study by Accenture, generative AI has officially taken the lead as the go-to source for beauty recommendations-overtaking old standbys like in-store consultations, social media influencers and even trusted friends and family."
"Some of the most interesting stats: 76% of beauty consumers are open to a trusted AI-powered personal shopper; 75% of consumers want beauty brands to make them feel special by remembering them personally; and nearly 1 in 2 (42%) consumers would switch to a beauty brand that could proactively anticipate their needs."
""When consumers trust AI, every interaction becomes an opportunity to deepen, or lose, that relationship," said Audrey Depraeter-Montacel, Global Beauty Lead at Accenture, in a release. "With consumers already using gen AI to inform purchase decisions, beauty brands must take an active role in the Large Language Model ecosystem-a network of models, platforms, and data sources-or risk being misrepresented, or worse, excluded from consumer consideration entirely.""
Generative AI has become the primary channel for beauty recommendations, surpassing in-store consultations, influencers, and personal networks. Consumer responses show 76% openness to AI-powered personal shoppers, 75% desire for brands to remember them personally, and 42% willingness to switch to brands that proactively anticipate needs. AI enables personalized, anticipatory, and emotionally resonant experiences that can strengthen brand loyalty and drive repeat purchases. Active participation in Large Language Model ecosystems allows brands to shape representations and remain part of consumer consideration; failure to engage risks misrepresentation or exclusion from purchase decisions.
Read at NewBeauty
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