Snap's partnership with Google Cloud enables My AI to harness Gemini's multimodal capabilities, enhancing user interactions by allowing translations and healthy option identifications.
With over 850 million monthly active users, Snapchat's unique visual communication approach differentiates it from other platforms, significantly driving engagement around My AI features.
Snapchat's implementation of Gemini on Vertex AI has led to a remarkable 2.5x increase in user engagement within Snapping to My AI across the United States.
By continuously investing in AI, Snap is setting a precedent for how generative AI can help people learn, express themselves, and connect with their loved ones.
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