Coca-Cola's decision to use AI for their holiday campaign was driven by a desire to update a classic advertisement for a new audience, reflecting current technological trends.
'The campaign was crafted with both AI and human input,' Thakar explained, emphasizing that generative AI is treated as a tool to enhance creativity rather than replace it.
Despite the cheerful ads, there’s been backlash similar to previous attempts from other brands, proving that while generative AI can innovate, it still faces skepticism from the public.
Thakar remarked that the process of incorporating AI is not merely about leveraging new technology but also about resonating with modern viewers in a meaningful way.
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