At the moment, 38% of the American workforce freelances, or roughly 64 million people. That's an increase of 4 million people compared to last year, contributing $1.27 trillion to the economy.
Freelancers are becoming content creators and working from home: About 23% of freelancers create influencer content, such as livestreams or social media posts. Meanwhile, about 47% of freelancers are in knowledge-based industries, and 60% of freelancers work remotely. Only 18% say they do most of their work in person. Freelancers are more likely to use AI: 20% of freelancers regularly use generative AI, compared to 9% of the non-freelance workforce.
Freelancers are overwhelmingly optimistic about personal career growth (80%), salary increases (76%), future job opportunities (74%), and personal development (84%). And when asked about the future, 85% of freelancers say the best days for freelancing are ahead, the report's authors noted.
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