In recent months, there has been a notable migration from traditional search engines to Generative AI platforms for product and service recommendations. A survey revealed that 58% of consumers now rely on Gen AI tools, compared to only 25% in 2023, indicating a growing trend towards these technologies. Additionally, during the 2024 holiday season, there was a staggering 1,300% increase in AI search referrals to U.S. retail sites. This demonstrates the profound impact of AI on consumer behavior and the evolving landscape of online search.
58% of consumers now prefer Gen AI tools for product/service recommendations, illustrating a significant shift from traditional search engines as preferences evolve.
The holiday season saw a dramatic 1,300% increase in AI search referrals to U.S. retail sites, highlighting the impact of AI on consumer behavior.
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