Recently, a notable migration from traditional search engines to Gen AI platforms has been observed, with a substantial rise in consumer reliance on tools like ChatGPT and Gemini. A survey indicated that 58% of respondents sought product recommendations through these AI platforms, significantly up from 25% last year. Additionally, AI-generated search referrals to U.S. retail sites surged by 1,300% during the 2024 holiday season, spotlighting the rapid transformation of consumer search behavior and the growing importance of AI in marketing strategy.
Over the past year, consumers have migrated en masse from traditional search engines to Gen AI platforms including ChatGPT, Gemini, DeepSeek, and Perplexity.
In a survey of 12,000 consumers, 58% reported having turned to Gen AI tools for product/service recommendations, a significant rise from 25% in 2023.
Another study reported a 1,300% surge in AI search referrals to U.S. retail sites during the 2024 holiday season, indicating a dramatic shift in consumer behavior.
John Dawson, Vice President of Strategy at Jellyfish, discusses the increasing reliance on AI marketing as brands adapt to changing consumer preferences.
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