Shake Shack leveraged generative AI on Reddit to target specific conversations, resulting in a 31% increase in ad clicks and surpassing benchmarks.
Brands like Zipcar, Diego, and Progressive are using gen AI tools strategically for tangible ROI, moving past initial hype to boost marketing efforts.
Shake Shack focused on scanning Reddit for specific topics related to chicken sandwiches, strategically placing targeted ads for maximum relevance and impact.
The AI model used by Shake Shack assigned subreddit descriptions into numerical values, enabling targeted ad placement around relevant themes on Reddit.
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