New technology like generative AI presents challenges in defining ROI, similar to the early days of social media marketing.
Marketers need to focus on building relationships with influencers on social platforms, emphasizing the value beyond direct ROI.
Just like with social media, AI and predictive analytics require education on value and long-term benefits to overcome skepticism and resistance.
Content marketing metrics have evolved to include engagement KPIs, emphasizing the importance of valuable content creation.
'AI and predictive analytics play a key role in multiple marketing aspects, leading marketers to ponder on proving ROI and measuring success.'
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