The generative AI model, 'elf-luencer', achieves around 90% accuracy in mimicking e.l.f. Beauty's tone, using brand-specific language and emojis, while remaining under human oversight.
AI is very powerful if it has human-led concepts to it; our community managers have transformed from content creators to relationship builders with influencers.
Despite AI-driven efficiency improvements, every social media comment is still reviewed by human staff, ensuring that the company's voice remains authentic and engaging.
The interdependence between AI's generative capabilities and human creativity is essential, as the latter is needed to establish the guidelines and content for training.
Collection
[
|
...
]