DoubleVerify report: Ad fraud schemes using generative AI will increase in scale, sophistication
Briefly

from Digiday8 months ago
Generative AI is aiding a significant increase in ad fraud schemes, particularly on streaming platforms, growing fraud by 58% in 2023 according to DoubleVerify's report on global data analysis.
Digidayhttps://digiday.com/media-buying/doubleverify-report-ad-fraud-schemes-using-generative-ai-will-increase-in-scale-sophistication/
The use of generative AI enables fraudsters to fabricate realistic data patterns, create shell company websites, new apps, and false reviews, with CTV ad scams evolving three times faster in 2023, impacting both advertisers and publishers negatively.
Digidayhttps://digiday.com/media-buying/doubleverify-report-ad-fraud-schemes-using-generative-ai-will-increase-in-scale-sophistication/
Read at Digiday
#generative-ai #ad-fraud #online-advertising #ai-tools
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