That means we're going to see an increased amount of shift towards digital, which means digital is now 60% of the total advertising spend globally, Will Swayne, Dentsu's Global Practice President (Media).
What we're seeing now is that there's been some volume drop. Now it's all about, right, how do the advertisers ensure that their brands are building up market share and volume again? - Will Swayne, Dentsu's Global Practice President (Media).
That's the exciting thing about advertising becoming increasingly digital. It's becoming increasingly accountable, which means that we can really make sure we're being relevant to the consumer - Will Swayne, Dentsu's Global Practice President (Media).
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