The Drum1 month agoMarketingThe DrumHealthcare marketers prioritize compliance and empathy Strategic audience targeting involves data partners and context relevancy [ more ]
Adweek2 months agoMarketingHow to Adjust-and Measure-Content Strategy for Google's SGESGE powering 84% of query results globally Shift towards conversational search with higher personalization and relevancy Brands need adaptive strategies for SGE impact [ more ]
Hubspot4 months agoArtificial intelligence5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]63% of marketers not already using generative AI are not looking to start. Top concerns around using AI in marketing include threat to jobs and concerns about quality and relevancy. [ more ]