Ethan Mollick from Wharton Business School highlights the rapid advancements in AI image and video generation, exemplified by his whimsical prompt: 'Otter on a plane using wifi.' AI now allows almost anyone to create high-quality visual content swiftly, but this also raises concerns about the spread of misinformation. Sophisticated AI-generated content can easily mislead audiences, transforming misinformation from the realm of low-effort memes to polished, emotionally resonant narratives that can shape public opinion, especially through social media.
Misinformation is no longer just about low-effort memes lost in the dark corners of the web. Slick, personalized, emotionally charged AI content is misinformation's future.
AI can help almost anybody create polished visual content that feels real - even if it isn't. It reflects the intent of the person wielding it.
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