Successful CMOs must find a balance with AI, leveraging its capabilities while maintaining authentic connections and integrating it into broader marketing strategies.
Treat AI platforms as colleagues by engaging in detailed conversations, assigning specific roles, and providing targeted expectations to generate nuanced insights.
AI tools evolve rapidly, offering new skills; CMOs must stay aware of these changes to fully capitalize on their capabilities and enhance marketing strategies.
The challenge lies in ensuring AI enhances marketing efforts without sacrificing the human element in branding and communication.
Collection
[
|
...
]