As a CMO, I see all the time-and the data backs me up-that some marketers are ready for the age of AI while many are not. This lack of preparedness could soon affect marketers' organizations, their teams and their own careers.
In PwC's October 2024 Pulse Survey of C-level executives, more than half of CMOs (58%) said they're planning to invest in generative AI in the next 12 to 18 months.
But AI will disrupt business models and transform marketing. In a few years, your company might not offer the same products or services your current campaigns support.
AI could disrupt you, too. AI is driving efficiency gains that are reshaping what you as a marketer can do and what your company or customers will ask of you.
Collection
[
|
...
]