We use AI to create customized personas that mirror target audiences our clients are hoping to reach. Like a virtual focus group, these personas communicate and respond to prompts to better inform how audiences may respond to a campaign in real life. With these insights, we are able to optimize the actual ad campaigns to reach these human audiences more effectively.
An effective way we've utilized AI to optimize ad campaigns is through data analysis and trend recognition. These systems can help identify repeating patterns and trends in customer behavior, which ultimately leads to more efficiently structured campaigns.
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