Traditional retail relied on personal touch, but AI transforms personalization further by analyzing data to create deeper connections with customers in real-time.
To truly enhance customer experience, retailers should move beyond basic personalization tactics, using AI to predict customer needs and improve product recommendations.
The synergy of AI and human interaction in retail allows for enhanced customer service, where real-time data empowers teams to create meaningful and delightful experiences.
Understanding customer behavior through multi-channel analysis and eRFM data is essential for retailers to enrich customer journeys and foster lasting relationships.
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