"As the members of Forbes Agency Council know, the effect that these AI-driven enhancements have on the overall shopping experience can lead to more conversions and higher sales."
"A creative way to use AI is to generate hyper-dynamic landing pages for consumers. For instance, if someone comes from a product ad on Instagram, bring them to a page with product details, a related-product carousel and an embedded cart to shorten the path to purchase."
"Leveraging AI tools that can monitor brand sentiment, as well as specific product sentiment, can help brands know which products are ready for heavier performance advertising to drive sales. It's really hard for a lot of DTC e-commerce brands to link awareness and performance campaigns, but AI can certainly help."
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