AI's ability to deliver tailored shopping experiences is a game-changer. AI can analyze vast amounts of customer data—from browsing habits to purchase history—to predict individual preferences with remarkable accuracy.
McKinsey data shows that Amazon's recommendation engine drove 35% of its sales in 2013, providing shoppers with highly relevant product suggestions. The growth in this area is likely significant.
AI-powered chatbots are redefining customer service by offering 24/7 assistance. Natural language processing enables bots to handle up to 80% of routine inquiries, reducing costs and freeing human agents.
The challenge lies in managing the complexity of data collection while adhering to privacy regulations such as GDPR and CCPA, urging leaders to prioritize transparency and compliance.
Collection
[
|
...
]