"Electrolytes equal mouth success," a robotic voiceover says over clips of morphing body parts, a floating radioactive sports drink merging with an athlete's mouth, and a gigantic pulsating jug of Gatorade that explodes over a sea of undulating faces.
"Ultimately, we said, 'Okay, what's, what's the opposite of real? Artificial,'" BodyArmor's chief marketing officer Tom Gargiulo added. "And what's the first thing that comes to mind when it comes to artificial? Artificial intelligence."
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