Do you have dreams of TV stardom? It's probably not going to happen, but DirecTV has the next best thing: an AI avatar of yourself that lives inside the TV and helps you shop. DirecTV is teaming up with Glance AI to bring AI-generated ads to your TV screen, starring you. As The Verge reports, the experience lets you create an AI screensaver of yourself, which you can then maneuver to shop within the TV experience.
The ad, titled Things Can Change, opens with a woman speaking directly to the camera on a city street, saying: I used to love New York, but now it's just where I live. It then turns to footage of other New Yorkers watching Mamdani's primary win on their TVs and phones. New Yorkers have stood up for a city they can afford, Mamdani says in voiceover. We'll freeze the rent, make buses fast and free, and deliver universal child care,
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz's video generator, BizGreetz AI®, which empowers SMBs to produce compelling ads in minutes (in 31 languages with AI-activated voice editing).
